I grew up in Boston and moved to Philadelphia for college. I studied marketing at Temple University, fell in love with this city, and never left. That was not part of the plan. But the best things rarely are.

After graduating I spent years working in social media and content strategy, including brand collaborations with companies like elf and L’Oreal. I got really good at understanding how to make people stop scrolling. How to make content feel real when most of it is not. How to tell a story in a way that actually lands.

But somewhere in all of that I kept coming back to the same thing. The moments that were unplanned. Unposed. Just true.

I launched Viral Vows in 2024 because I wanted to take everything I had built in the content world and put it toward something that actually mattered to people. Not a product launch. Not a brand campaign. The day someone marries the person they love. I went full time in January 2026 and have not looked back once.

What I do is not photography. It is not videography. It is documentation. I show up as a dedicated creative partner on your wedding day and capture everything your other vendors are not hired to capture. The quiet moments between the big ones. The look on your face when you hear the music start. The table full of people who have loved you your entire life, completely forgetting they are at a party because they are just so happy for you.

Every couple receives a private gallery with all of their raw BTS photos and video, plus beautifully edited social ready videos, delivered within 24 hours of their wedding day. You do not have to wait months to feel it again. It is in your inbox the next morning.

I am based in Philadelphia and work with couples across the East Coast and at destination weddings worldwide. If you are someone who puts real thought into every vendor you invite into your wedding day, I think we are going to get along just fine.